Selected work

Sites we've shipped

A small, honest sample of recent projects. Real businesses, real metrics, real names — used with permission. Bigger writeups are available on request.

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Featured · 2026

Hillcrest Service Co.

A 45-person field services company with a 12-year-old WordPress site that was bleeding leads to faster competitors. We rebuilt the front end on a static stack, rewrote every service page, and wired up routing so calls land with the right tech the first time.

3.4× Lead volume
0.7s LCP
−68% Bounce rate
Astro + Sanity Twilio routing WCAG 2.2 AA

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Every project

Marketing site2026

Hillcrest Service Co.

Field-services rebuild that increased qualified leads 3.4× in 90 days.

Astro Sanity SEO

Web app2025

Briarwood Inspections

Inspector portal with mobile reports, photo capture, and PDF generation.

Next.js Postgres PWA

E-commerce2025

Knob & Spire Mercantile

Specialty goods store with a custom auction tier — order volume up 4×.

Shopify Hydrogen Auctions

Marketing site2025

Cumberland Counsel

Trust-first redesign for a regional law firm. Form submissions tripled.

Eleventy Schema.org A11y

Web app2025

Rowan Logistics Hub

Dispatch dashboard replacing six spreadsheets and a Google Form labyrinth.

SvelteKit Realtime Mapbox

Rebuild2024

Trail Hollow Inn

From a Squarespace eyesore to a fast, conversion-tuned site. Direct bookings +217%.

Astro Cloudbeds Schema

E-commerce2024

Pine Ridge Provisions

Specialty foods checkout rewrite. Cart abandonment dropped 38%.

Woo Stripe A/B

Rebuild2024

Sapphire Schools Booster

Donor portal modernization. 6× faster page loads, 2.3× recurring donor opt-ins.

Laravel Vue Stripe

Marketing site2024

Iron Forge Custom Works

Visual portfolio rebuild for a metal fabrication studio. 4× quote requests.

Astro CMS Gallery

Industries

We tend to do good work for…

We're industry-agnostic, but a few patterns repeat. If you see yourself here, the conversation usually moves fast.

Field Services

HVAC, plumbing, electrical, lawn — businesses where phone calls equal revenue.

Professional Services

Law, accounting, consulting — trust-first sites that close the first meeting.

Specialty Retail

Storefronts with real product knowledge that big platforms can't replicate.

Operations Teams

Internal tools, dispatch systems, dashboards — the unglamorous web that runs your day.

Nonprofits

Donor portals, event sites, and case-for-support pages that pull their weight.

Hospitality

Inns, BnBs, venues — direct-booking sites that escape the OTA tax.

Featured testimonial

“ The Cable team treated our project like their own business depended on it. Two weeks after launch, we had to turn off paid ads — organic traffic was carrying the schedule on its own. ”
Annette Whitlow Marketing Director · Cumberland Counsel

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